LinkedIn Self-ID

LinkedIn’s committed to becoming an anti-racist company, that takes responsibility for inequality on its platform. One of the first steps? Get a thorough understanding outcomes for different groups, by launching the option to self-identify from your profile.

It was crucial that we remain respectful, transparent, and responsive to the many questions and concerns we uncovered in our UX research.

Significant wins

We greatly improved our gender identity selection options, to be more inclusive of transgender people. Prior to this launch, the options included only male, female, and “prefer not to say”.

I expanded our definition of an MVP by creating the content for this microsite, and getting it in front of research participants. Their feedback helped the team find resources to launch a companion site along with the in-product experience.

 Throughout this project, our team explored questions of identity, choice, control, and trust. Some of my favorite things.

Contact me for more details on this launch.