Here’s some stuff I wrote.
- Content Strategy
- In-Product Mobile
- In-Product Web
- Product Page
- UX Writing
LinkedIn’s committed to becoming an anti-racist company, that takes responsibility for inequality on its platform. One of the first steps? Get a thorough understanding outcomes for different groups, by launching the option to self-identify from your profile. I partnered with designers, researchers, product managers, legal experts, and product marketing managers to create the content for this extremely sensitive launch. It was crucial that we remain respectful, transparent, and responsive to the many questions and concerns we uncovered in our UX research. Significant wins We greatly improved our gender identity selection options. Prior to this launch, the options included only male, …
I developed 5 personas along a spectrum of intent to refinance credit card debt, ranging from “I’m not worried about my debt” to “I am shopping for a personal loan to get this s*** cleaned up.” Then, I wrote messaging targeted at each group to see which one performed best.
This client needed a powerful engagement tool to get users back in product each week. Turned out, fantastic content did the trick.Our weekly blog/email combinations got ~25-40% open rates, with CTR sometimes topping 10%. Plus, tons of positive customer feedback flooded our inboxes.
TurboTax Live needed four new product pages for the four new SKUs rolled out in 2018. Our goal was to answer common questions about the “Live” aspect of the product, while still helping customers pick the right product for them. The bottom portion of the page couldn’t get an update to our ideal state right away, so it got a content scrub instead.
So. What are you waiting for?
The totally magical blog idea worksheet