TurboTax Learn More page, TY 18

I was in charge of the content scrub for the TurboTax Learn More pages, TY 18. I balanced SEO requirements with straightforward, economical language, removed duplicate info, and standardized the features presented across all 4 pages.

TurboTax Live Learn More page, TY 18

TurboTax Live needed four new product pages for the four new SKUs rolled out in 2018. Our goal was to answer common questions about the “Live” aspect of the product, while still helping customers pick the right product for them. The bottom portion of the page couldn’t get an update to our ideal state right away, so it got a content scrub instead.

Turbo Homepage, 2019

A fresh product (from the makers of TurboTax!) needed a homepage makeover to help with SEO and better express the customer benefits. I developed homepage content based on qualitative research results, working alongside key stakeholders in marketing, design, and SEO.