Blogging Tip: Bullet points are your best buddy

If you’re blogging for your brand, there’s a challenge you’re undoubtedly facing.  Maybe you’re thinking about it right now, sweating slightly because you know you’re behind schedule. The fearsome foe? Spinning up content on a regular basis. If you’re feeling nervous right now, you’ve got to use bullet points.

Today I was chatting with a client, and I recommended that his software team create bullet points as the seeds for posts surrounding an upcoming product release. There are a couple of great reasons for this, which I’ll present (YOU GUESSED IT!) in bullet point form.

  • Bullet points give your blog focus.

It can be hard to cut through the noise. Your readers have limited time, and they’ll quickly click away if they’re not finding anything useful. Don’t present them with long, rambling paragraphs. Don’t beat around the bush. Bullet points help you say what you need to say in a clear, focused way.

  • They’re brainstorming gold.

If you’ve got an aggressive content marketing schedule, you might feel like there isn’t enough interesting content in the world to fill it – au contraire!

Start by writing down broad topic categories. Then narrow each one down further – until you get to the most granular nugget of advice that you can give. If you sit down and really work at this exercise for 30 minutes, you’re going to have an insane amount of content.

Blog posts you develop this way will be way more useful than broader topics. Why? Because they’re more specific, and therefore more actionable.

  • Not a writer? Bullet points are your best friend. 

Hey. It is OK if you can’t or don’t want to blog for yourself! You’re wrapped up in tons of business questions every day, ain’t nobody got time for that.

If you’re hiring a blogger, what’s the best way to help them communicate your expertise? Have your subject matter experts jot down a few thoughts, let the writer do the rest.

Bonus: Bullet points are so much less intimidating than coming up with “an article” or “a blog post”. Someone who is completely terrified of writing can still slap 3 decent bullet points in a Google doc. You can do it, I promise.


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