Are you in the B2B marketing space? You’re collecting case studies, right? Don’t tell me I just heard crickets. Case studies are like the ultimate social proof, they’re seriously great…

I got a marketing email with a subject line that totally stopped me in my tracks. The email subject line was simply: UGGGGGGHHHHHHHHHHHHHHHHH I actually, literally, for real laughed out…

I’ve decided to get a lot more serious about my blog. But coming up with topics felt like an absolute drag (perhaps you can relate?) I fell into the classic…

Hey tech bros. You know that I’m here for you. I love you more than anything — except my cats. (Mama’s gotta keep the Fancy Feast coming…or else.) I’ve noticed…

The job post genre is one of my faves, specifically because the vast majority of them are so horrible. They’re dry. Long. Repetitive. Oh, and they sound pretty boilerplate, too….

My mother told me a story that says a lot about my particular brand of creativity. I was 18 months old, more or less, and was strapped into a carseat…

Critique can be brutal. (What do you mean you don’t love my one-woman show?!) As much as it can hurt, it’s also completely necessary. If critique is managed correctly, it has…

I’ve been having a rough couple of weeks in computer land. My poor, beloved 2015 Macbook Pro is in the shop, getting a screen replacement (for that nasty peeling problem)…

Today I clicked a Facebook ad for Hired — a tech-specific recruiting platform. Since I’m on the lookout for new clients (why hello there!) I figured I’d check it out….

Your brand’s voice is as important as your logo, and it’s way more difficult to get right. A strong brand voice can tell your readers everything about you in a…