I hear often that my brand has a lot of personality (WHY THANK YOU). But frankly, my personality is a big part of the reason I went into business for…

I’m sending out my resume a lot these days, looking for my next favorite client or full-time gig (oxymoron? maybe). Applying for work is famously user unfriendly. You’ve been there….

Y’all.  I’ve got something stuck in my craw. Unreadable content. It’s everywhere and it’s out of control, especially in the B2B space. Just Google “consulting” and you’ll see what I…

OK. I’ve been a totally terrible blogger lately (mea culpa! Where’s my hairshirt?!) But there’s a reason, I swear. I’ve made a pretty exciting career move. Once I arrived in San…

We all get a little excited when it’s blog-writing time. (Well, I know I do.) You’re committed to providing fantastic value to your readers with every post, so it can…

Last week I moved to beautiful, sunny San Diego with my partner for his awesome new job. Our two pampered cats demanded that we load all our earthly goods into…

I know a thing or two about small, woman-owned businesses (hey, that’s me!). When you’re the only employee, you’ve got a hundred thousand things on your plate. There are literally infinite…

Recently I volunteered to rebuild a website for a local organization, the DC Childcare Collective. They are a grassroots organization that provides free childcare to social justice organizations in the…

Are you in the B2B marketing space? You’re collecting case studies, right? Don’t tell me I just heard crickets. Case studies are like the ultimate social proof, they’re seriously great…