How to get into UX writing (a field guide)
A lot of folks have asked me lately about switching careers into UX writing. I love helping others discover this completely badass life path, but at this point I need…
Disobedient brands, NEVER fitting in, and why I’m heading back to the corporate world???
I hear often that my brand has a lot of personality (WHY THANK YOU). But frankly, my personality is a big part of the reason I went into business for…
How Dashlane nailed their applicant experience
I’m sending out my resume a lot these days, looking for my next favorite client or full-time gig (oxymoron? maybe). Applying for work is famously user unfriendly. You’ve been there….
Readability must be your #1 content priority
Y’all. I’ve got something stuck in my craw. Unreadable content. It’s everywhere and it’s out of control, especially in the B2B space. Just Google “consulting” and you’ll see what I…
Mint team, here I come
Mint and I have a long history together. Let’s turn back time a sec. A love story In 2012 I was working as an entry-level receptionist. It was my first…
A content design career leap
OK. I’ve been a totally terrible blogger lately (mea culpa! Where’s my hairshirt?!) But there’s a reason, I swear. I’ve made a pretty exciting career move. Once I arrived in San…
Break It Down: Keeping your Blog Scope in Check
We all get a little excited when it’s blog-writing time. (Well, I know I do.) You’re committed to providing fantastic value to your readers with every post, so it can…
When Copy Gets Too Cute — The User Experience of Snacks
Last week I moved to beautiful, sunny San Diego with my partner for his awesome new job. Our two pampered cats demanded that we load all our earthly goods into…
Guest Post with LadyBoss Social Club — Defining Your Personal Brand Voice
I know a thing or two about small, woman-owned businesses (hey, that’s me!). When you’re the only employee, you’ve got a hundred thousand things on your plate. There are literally infinite…
Content Strategy Case Study — DCCC
Recently I volunteered to rebuild a website for a local organization, the DC Childcare Collective. They are a grassroots organization that provides free childcare to social justice organizations in the…