Katherine Karaus Mint and I have a long history together. Let’s turn back time a sec. A love story In 2012 I was working as an entry-level receptionist. It was my first solid full-time job out of college, and my spreadsheet-loving brain turned to personal finances for the first time. I discovered Mint somehow (possibly through The …
OK. I’ve been a totally terrible blogger lately (mea culpa! Where’s my hairshirt?!) But there’s a reason, I swear. I’ve made a pretty exciting career move. Once I arrived in San Diego, Intuit came calling. They needed a contract Content Designer, and the opportunity was simply too good to pass up. I know, it’s strange! I …
We all get a little excited when it’s blog-writing time. (Well, I know I do.) You’re committed to providing fantastic value to your readers with every post, so it can be tempting to get carried away. Maybe you’ve found yourself saying, I know the title of this post is X, but everyone will be so …
Last week I moved to beautiful, sunny San Diego with my partner for his awesome new job. Our two pampered cats demanded that we load all our earthly goods into a POD, and fly those highfalutin felines across the country in style. So that’s what we did. We flew Southwest because it gave us the best …
KEEP READINGWhen Copy Gets Too Cute — The User Experience of Snacks
I know a thing or two about small, woman-owned businesses (hey, that’s me!). When you’re the only employee, you’ve got a hundred thousand things on your plate. There are literally infinite ways you could spend your time and, short of hiring a business coach, nobody will tell you what’s right. With no boss and no personal …
KEEP READINGGuest Post with LadyBoss Social Club — Defining Your Personal Brand Voice
Recently I volunteered to rebuild a website for a local organization, the DC Childcare Collective. They are a grassroots organization that provides free childcare to social justice organizations in the DC metro area. It’s awesome work that enables caregivers to participate in activism, so I was thrilled to partner with them. The problem? Their website …
Are you in the B2B marketing space? You’re collecting case studies, right? Don’t tell me I just heard crickets. Case studies are like the ultimate social proof, they’re seriously great to have splashed across your website, blog, email campaigns and social media. There’s a lot to love about case studies done well. It’s all the …
I got a marketing email with a subject line that totally stopped me in my tracks. The email subject line was simply: UGGGGGGHHHHHHHHHHHHHHHHH I actually, literally, for real laughed out loud. Then I opened it, of course! This cryptic AF message was from Caviar, a pretty sleek-looking online food delivery service that serves D.C. and …
I’ve decided to get a lot more serious about my blog. But coming up with topics felt like an absolute drag (perhaps you can relate?) I fell into the classic trap. I knew I wanted to create useful content on a weekly basis, but it was paralyzing. I had no plan. I would write about …
KEEP READINGHow to Create 6 Months of Amazing Blog Topics in 30 Minutes
Hey tech bros. You know that I’m here for you. I love you more than anything — except my cats. (Mama’s gotta keep the Fancy Feast coming…or else.) I’ve noticed a common thread among software companies. You’re hyped, you’ve got this fantastic technology that’s totally going to change the world. But here’s the problem — …
KEEP READINGDear tech bros: nobody gives a fuck about your code.