Katherine Karaus 
OK. I’ve been a totally terrible blogger lately (mea culpa! Where’s my hairshirt?!) But there’s a reason, I swear. I’ve made a pretty exciting career move. Once I arrived in San Diego, Intuit came calling. They needed a contract Content Designer, and the opportunity was simply too good to pass up. I know, it’s strange! I …
We all get a little excited when it’s blog-writing time. (Well, I know I do.) You’re committed to providing fantastic value to your readers with every post, so it can be tempting to get carried away. Maybe you’ve found yourself saying, I know the title of this post is X, but everyone will be so …
Last week I moved to beautiful, sunny San Diego with my partner for his awesome new job. Our two pampered cats demanded that we load all our earthly goods into a POD, and fly those highfalutin felines across the country in style. So that’s what we did. We flew Southwest because it gave us the best …
KEEP READINGWhen Copy Gets Too Cute — The User Experience of Snacks
I know a thing or two about small, woman-owned businesses (hey, that’s me!). When you’re the only employee, you’ve got a hundred thousand things on your plate. There are literally infinite ways you could spend your time and, short of hiring a business coach, nobody will tell you what’s right. With no boss and no personal …
KEEP READINGGuest Post with LadyBoss Social Club — Defining Your Personal Brand Voice
Recently I volunteered to rebuild a website for a local organization, the DC Childcare Collective. They are a grassroots organization that provides free childcare to social justice organizations in the DC metro area. It’s awesome work that enables caregivers to participate in activism, so I was thrilled to partner with them. The problem? Their website …
Are you in the B2B marketing space? You’re collecting case studies, right? Don’t tell me I just heard crickets. Case studies are like the ultimate social proof, they’re seriously great to have splashed across your website, blog, email campaigns and social media. There’s a lot to love about case studies done well. It’s all the …
I got a marketing email with a subject line that totally stopped me in my tracks. The email subject line was simply: UGGGGGGHHHHHHHHHHHHHHHHH I actually, literally, for real laughed out loud. Then I opened it, of course! This cryptic AF message was from Caviar, a pretty sleek-looking online food delivery service that serves D.C. and …
I’ve decided to get a lot more serious about my blog. But coming up with topics felt like an absolute drag (perhaps you can relate?) I fell into the classic trap. I knew I wanted to create useful content on a weekly basis, but it was paralyzing. I had no plan. I would write about …
KEEP READINGHow to Create 6 Months of Amazing Blog Topics in 30 Minutes
Hey tech bros. You know that I’m here for you. I love you more than anything — except my cats. (Mama’s gotta keep the Fancy Feast coming…or else.) I’ve noticed a common thread among software companies. You’re hyped, you’ve got this fantastic technology that’s totally going to change the world. But here’s the problem — …
KEEP READINGDear tech bros: nobody gives a fuck about your code.
The job post genre is one of my faves, specifically because the vast majority of them are so horrible. They’re dry. Long. Repetitive. Oh, and they sound pretty boilerplate, too. There is so much ickiness out there, it’s hard to know where to start. A job post is your first opportunity to make an impression …