“For all the fancy engineers on my team, the person who adds the most value to our product is our copywriter -- she connects the product to people in a way technology can't."
T.J. Duane
Happy Client

When I met T.J., he was in a jam.

He had cycled through “like 8” copywriters, and none of them seemed to click. Nobody could nail the tone for his professional networking site. He wanted to build a more supportive online community, but users were having trouble understanding the radically different ethic of his site.

People were dropping off after onboarding, and he was getting questions like, “What’s this all about?”

KK Writes Copy Typing Computer

At the time, I was in a rough spot in my day job.

The workload was relentless, my manager hated me, and I was churning out fantastic writing for little recognition and not enough pay.

So T.J.’s vision resonated with me – professionals actually helping each other, giving one another advice and making the workforce a kinder place to be? Sign me up.

I got what he was trying to do, and I knew I could help others get it, too.

So we joined forces.

Through phone calls, constant Slack messages, and of course, round after round of revisions (thanks Google docs!)

I filled the site with content that’s warm, empathetic, and personal.

Now instead of fielding questions like “what’s BrightCrowd?” we’re telling the world through a blog. We’re sending charming emails, full of my words and T.J.’s heart.

Kk Writes Copy Notebook Closeup

Users are writing in to tell us how much they love the content.

They’re sharing their dreams, excitement, and desires. Their responses are bringing T.J. closer than ever to cracking the eternal question, “What do my users want?”

Are you still looking for the answer? Let’s find just the right user story, together.


totally magical blog idea worksheet

“Though I could rave about Katherine's timeliness, professionalism, and flexibility, it's her voice that I appreciate most of all. Katherine always delivered voice-driven copy with punch and personality.”
Jessica Vozel
Guest Hook Co-Founder